Friction

Any aspect of your website that is difficult to understand will distract or cause visitors to leave your page.

Every variable, the quality of the website and the trend of consumer behavior slow down your company's sales cycle. The elements that cause friction are cluttered data on your website, discordant colors, inappropriate navigation menus on your website, etc.

Meanings of Friction

The friction of one object or surface against another.
A force opposing the relative motion or tendency to such motion of two bodies in contact.
Body to restore blood circulation.
Conflicts, eg B. between people with different ideas or conflicting interests.
(Second Sino-Japanese War) conflict as B. between communists and non-Hanjiang Kuomintang troops.